Our Essentials

Clothing

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Toys

Get back to the basics

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"Love this store. Wonderful selection and great customer service! Highly recommend."

Kassie Walz

"I came just to browse. The boutique is beautiful and offers such a variety. The lady working was so incredibly kind and helpful and made shopping for clothes, with two kids in tow, so easy!

Christiana Merfeld

"Great clothes for all shapes and sizes and events; pregnant/nursing

Cindy Clark

"Took my Nine year old daughter as a man hard to find quality help and items. The womens dresses were very nice, the quality selection of good shoe brands excellent."

JD Milburn

"Great service and amazing selection! highly recommend"

Allison Redmond

"They carry some of the best brands and the cutest stuff, I'd highly recommend this store to anyone!!

Becky Kubitz Fleege

"I was only in town for hours but this store was located directly across the street from where we stayed. It is the coolest little gem! I got a few things for my friends baby and they are adorable! The staff was kind, friendly and knowledgeable. I had the opportunity to also meet the owner the following day and she was super kind as well! Shop small and you will not regret it! If I ever come back to Dubuque I will definitely come again!

Dana Fetters

Meet Us

Hello, welcome to our page! MOM•ERELLA was born in Dubuque, IA, June 11, 2022. 6 months after my daughter was born. Realizing how many resources were lacking for new mothers, and being 3rd generation retail, I knew we could make moms lives easier with a store that carried it all - maternity, nursing, supportive shoes, natural care products, clothes that fit our new bodies postpartum and the accessories needed along the way. As it turns out, more than just moms felt the need. So, in June 2023, we expanded in Dubuque with: MOM•ERELLA, KINDER•ELLA, and HEY•GIRL. As of August 2025, you will find the home of MOM•ERELLA + KINDER•ELLA under the same roof at 104 N. Main St. Galena, IL and its sister store HEY•GIRL at 241 Main St. Dubuque, IA. On this site, you will find a strong sampling of what we have to offer in store, please enjoy and always feel comfortable reaching out to shop@momerella.co for assistance.

MOM•ERELLA /KINDER•ELLA

Maternity. Nursing. Postpartum. Natural Bath/Body/Home Care. Support Items.

Premie - Kid 8. Back to the basics toys. Nursery. Kitchen. Gifts.

HEY•GIRL

Comfort Shoes. Small - 3x. Clean Beauty. Jewelry, Purses & Accessories. Home Goods.